Great cover letters are key to getting your job application to the top of the candidate pile. Here's how to make yours shine.
By Laura Zimmerman, PhD
Print version: page 32
Your curriculum vitae might showcase your incredible accomplishments, but it won't help you land your dream job if no one reads it. It takes an enticing cover letter to make you stand out as the best applicant.
"Cover letters tend to be the first thing people read. It may be the only thing they read carefully," says Elizabeth Morgan, PhD, assistant professor of psychology at Springfield College in Massachusetts. "Job ads don't always ask for a cover letter, but applicants should always send one, even if it is not required."
"The cover letter is a great opportunity to make a first impression," says R. Eric Landrum, PhD, professor of psychology at Boise State University. Landrum and Morgan co-authored the book, "You've Earned Your Doctorate in Psychology … Now What?" (2012) a guide for graduate students seeking jobs in academic and professional settings. They devote an entire chapter to creating the perfect cover letter.
While students are usually ready to leave graduate school with a professional and polished CV, they might be unclear about how to write a cover letter, says Landrum.
A few simple guidelines can help students get their applications to the top of the applicant pile instead of tossed in the trash:
"A good cover letter is one that clearly addresses the job ad and shows the applicant's qualifications," says Morgan. Another good quality of cover letters, she says, is conveying genuine interest and enthusiasm in the institution and the work.
"Don't just say ‘I'm interested in your position, attached is my CV,'" says Landrum. "That's a wasted opportunity." Instead, take the time to research the position and the university or organization and create a cover letter that makes it clear you are qualified for the requirements listed in the job ad.
"If a school is looking for a social psychologist experienced in cultural issues, but you are a cognitive psychologist who specializes in memory processes, you probably won't get far," says Morgan. "But, if you specialize in memory and also have experience with cultural research, put that in the cover letter."
Also, mention every job ad requirement that matches your experience, even if it is also mentioned in your CV, says Nabil El-Ghoroury, PhD, associate executive director of APAGS. "If you don't have a particular skill, don't mention it. But, don't wait for a 100 percent match to apply. Employers know that most people won't meet all the requirements."
Your cover letter may be read first by a human resources professional or a department staff member who is looking for key words from the job ad. "Literally, take the words right from the ad," says El-Ghoroury, and weave them into your cover letter. Without the key words, your application may not get passed along to the hiring decision-makers.
Because staff members without psychology backgrounds might be the first to look at your cover letter, it is important to write it for nonacademic audiences, says El-Ghoroury. "Have a friend who works outside the field of psychology read it, to see if it is understandable."
It's also important to tailor your cover letter to your specific audience. "One size does not fit all," says Landrum. Cover letters differ based on the type of job opening, so it's important to customize it to fit academic, clinical, government or other professional positions. "Have a professional in the field to which you are applying review the letter and tell you the conventions for that field," advises Morgan.
Professionals can also provide advice about acceptable cover letter page lengths for their particular field. "Cover letters can range from a quick introduction to four or five pages," says Morgan. "It's the one item with the most variability."
For instance, industry cover letters generally should not exceed one page, while academic cover letters can range from two to five pages; however, many websites advise not going over two pages.
Even when applying to universities, the focus of the cover letter depends on whether the university has a research or teaching focus, says Mitch Prinstein, PhD, distinguished professor and director of clinical psychology at the University of North Carolina at Chapel Hill.
For research institutions, applicants should include a paragraph that explains their research programs.
"The research should have clear follow-up research questions that could last for decades," says Prinstein, who regularly gives talks and has written extensively about professional skills development for graduate students. "Universities don't want to hire an applicant for one or two years, but for decades. Research programs need to have legs."
Almost every job in academia also wants teaching experience, says Prinstein. "Saying you've taught courses isn't good enough." Instead, he says, "Describe what kind of teacher you will be, what your teaching philosophy is, how your teaching will benefit the students."
Be sure to proofread your cover letter. Read it aloud and have an advisor review it. This can help prevent such errors as missing punctuation or naming the wrong school or organization when sending out multiple cover letters.
Some selection committee members may stop reading a cover letter if the applicant botches the name or location of the school, Landrum says. "If you can't get the place I work correct, how can I trust you with other details?"
"Also, double check other facts about the school," he adds. "For instance don't say you are looking forward to teaching in a university's undergraduate and graduate programs if they only have undergraduates."
Take care to use the correct title when addressing the letter's recipient. "Don't address the administrative assistant as doctor," says Morgan. "Look up the person online and find their title."
While it is important to tell your story in your cover letter, be careful not to share too much information, says Morgan. For example, don't say, "My wife and I just divorced and I want to move as far away from her as possible." But some personal information can help you. If an applicant says, "We have family in Massachusetts, so we are excited to move there," this would explain why an applicant wants to move from Hawai'i to the Massachusetts area, and shows their interest in the location as well as the job, she says.
Overall, a key goal in cover letters is to show you can meet the employers' needs and bring something new and exciting to their university or organization, says Prinstein. "A good cover letter connects your past to your future and tells the story of how your past will influence your future."
Cover letters are your chance to "tell the story of your CV," says El-Ghoroury. "If your research has evolved over time, you can tell that story in your cover letter. Make it easy for employers to see that you are a good fit for the job."
